Built To Last

I am currently reading the book "Built To Last" with an intent that at least this time I will read till the end. Everytime one or other thing would come and I would halt the reading. My colleagues have told me that I am using too many phrases and philosophies from that book.

But I think, it is up to us to take what we want and not what we dont want. I personally think this is a great book and is a must read for everyone irrespective of whether they are in sales, marketing or R&D. It is a must read to get some perspectives about dealing with life too. I agree that we are looking through the mirror of author. Well they have done lots of research. But still I agree that we are reading their perspective, their thoughts. But we can always average out and come out with lots of good points.

There are many great points about the book and quite some not so good too. Some companies mentioned by the book as visionary companies may not necessarily be great companies.

Some of the key take aways for personal development as well include :

• You do not have to be street smart.
  
• Be desperate
• Be determined
  
• Be dreamy
  
• Be ready to fall down and get up
  
• Do not be discouraged by failures
  
• Do not be distracted and discouraged by negative feedback
  
• Keep trying whatever it is.
  
• Learn as you keep trying
  
• Do not be bogged down by thinking about a big problem in whole. Think small and keep building.
  
• Try different things
  
• Try with a goal. Well this is same as try with some product in mind.
  
• When things are not working, it is very easy to shun it, give up. And also these are moments when many may say that it is not worth trying. But if your heart says it is worth trying, then listen to your heart. You may be right!You may be wrong. But at the end of the day you would be happy you listened to your heart.