Does it really matter? Does it matter if the Ad shows risky postures? If I am a customer I think it doesnt matter to me. So, let me think from my perspective hence. Why do the motor bike folks dont get it?
The outrageous one is the latest Honda Bike Ad. Gosh!!. The biker there (Hrithik Roshan) literally drives the motorcycle through some Tsunami and cyclonic situation.
Ok!! Do you want to say that you can do this with the bike? Ofcourse not. Hence, there will be a footnote with font size 6 that says these are dramatized actions and do not try to imitate them. Then why the heck are you showing them? Its arrant stupidity in my opinion.
Why dont these guys get that I am rather interested in the clear and concise specifications of the motor bike? Why doesnt the bike manufacture dare to explain the specifications and boast them rather than driving through some tsunamis? It would help everyone in such a huge way wont it? How many times have we not got confused at the showroom where the agent almost succeeds in convincing us that he is selling us the moon?
Finally, I feel, the bike and car ads are ridiculously immature, outrageous and useless (from the information content point of view).
Thats my rambling of the day.
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1 comment:
Lol.. Tsunami, cliff, a couple of blasts, stones falling from some mountain etc are all mandatory in any 2-wheeler ad these days :-) I still like the Bajaj scooter ad which used to come in DD1, simple and a lot more meaningful :-)
http://www.youtube.com/watch?v=iUX7KmOSbrg
-Krishna Bharadwaj
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